Thinking beyond borough boundaries: Why more councils are turning to Homefinder UK
With homelessness on the rise and housing supply stretched thin, local authorities face growing pressure to think innovatively about how they meet the needs of their communities. For many councils, relocation is becoming a vital part of the solution, helping to open up new opportunities for residents open to moving out-of-area while easing local demand. Homefinder UK offers a practical, people-centred way to make this happen.
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Driving housing solutions through long-term partnerships
Ghazell Nasir, Assistant Director of Housing Allocations and Provision at Richmond and Wandsworth Councils, is a long-time supporter of Homefinder UK, having championed the scheme across various London boroughs and through multiple housing roles.
Ghazell has known the Homefinder UK team for many years, praising colleagues for being collaborative, proactive, and focused on fresh thinking: “They’ve always been a great team, really responsive and always thinking about new solutions.”
Creating new opportunities for different households
One of the key advantages of Homefinder UK, she says, is its inclusivity. “Unlike some other schemes we’ve used in the past that were only for council tenants, this is one scheme that works for everyone. The criteria is clear, anyone in housing need can apply — there are no unnecessary hurdles.”
She’s seen particular success when supporting single people or smaller households to move outside London — something larger families with children may find more difficult due to school and community ties. “People who are more flexible can really benefit from the scheme. They’re often more open to relocating.”
A growing platform with impact at its core
Ghazell also highlighted Homefinder UK’s evolving and high-profile presence within the sector: “They’ve managed to maintain momentum. Their branding stands out, and they’re always adding new elements, whether that’s supporting survivors of domestic abuse, people with disabilities, or bringing in more private sector options. They’re creative and responsive, which keeps the scheme relevant to meeting the challenges faced by the industry.”
Make sure there’s someone clearly responsible for Homefinder UK internally. “It helps when someone takes control – getting people registered, managing referrals, making it work. It’s about building that momentum internally.”
For Ghazell, Homefinder UK has proven to be a reliable, inclusive, and innovative housing mobility solution.
“It’s straightforward and flexible, and it works."
Homefinder UK continues to work in partnership with local authorities like Richmond and Wandsworth to expand housing opportunities for residents across the country. If your council is looking for a new approach to housing mobility, get in touch with us today to learn more.
Proven success in rehousing those most in need
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